HEAR WHAT OUR EXPERTS HAVE TO SAY
To be honest this post is all about beating my colleague Mike Stopforth to the punch : ) I see that one of his icons, Robert Scoble, rated as the world's most famous corporate blogger, is leaving Microsoft to join a recently formed Internet Media Start-Up. The world's...
…and your clicks for free. Alex Tew is 21 years old, a student from Wiltshire, England. On August 25th of 2005 he launched the Million Dollar Homepage, an ambitious attempt to raise money (according to Alex) for his varsity education. Quite simply, Alex set up a...
Aiden Choles has written a great article on corporate connections, branding your emotional intelligence and getting the most out of your employer brand. Its available at www.mba.co.za.
Earlier this week, the North East Texas Workforce Board’s 2006 Revolution Forum discussed issues related to Gen X and Y in the workplace. In that part of the world, young people under the age of 40 account for more than half of the workforce. Issues that were...
I recently presented at an SABMiller Management Development Programme. One of the groups on the programme have taken the bull by the horns and are leveraging social software and viral marketing for maximum reach on a pretty exciting project. Their objective is to...
Thats right, its the thing that makes your company tick, its what makes you unique and what makes you the same, like human DNA, organisational DNA is unique, but in some cases make things the same. As humans, we all look alike (mostly, we have two arms, two legs etc)...
A few months ago, we commented that phone companies wanting to connect with Boomers should stop innovating, and start listening to their customers. Read that post here. Thanks to Pete Schumacher, my mate at Net#work BBDO, here is a company that was listening... While...
Our very own Mike Stopforth, Web 2.0 expert and tech guru, is earning a great reputation around South Africa as a consultant who really understands the impact of technology on how people will act, react and interact with each in the future. Its the power of...
I've always said that the people who sell bottled water, especially in countries that have perfectly good water in their taps, are genius. They've taken what is essentially a very cheap commodity and applied sufficient marketing spin in orer to increase the price, by...
I've always said that the people who sell bottled water, especially in countries that have perfectly good water in their taps, are genius. They've taken what is essentially a very cheap commodity and applied sufficient marketing spin in orer to increase the price, by...
I spent the day with a group of Xers on Tuesday. And a smart bunch at that. Toward the end of the session there was some free-wheeling that happened and some good conversation started up. I was contacted by one of the group who re-raised some of the issues. I said I'd...
The modern day manager finds himself, or herself if you like, in the tumultuous torrent of demands, expectations, requirements, compliance and regulatory pressure. As a sub-text to this malaise, one finds the issues of ethics, integrity and sacrifice as additional...
The Washington Post of 21 May 2006 carried an article entitled, "Big Babies: Think the Boomers are self-absorbed? Wait until you meet their kids." It is a review of a new book by Jean M. Twenge, called: "Generation Me: Why Today's Young Americans Are More Confident,...
The "No Name" brand is instantly recognisable by any South African. Its a brain child of Pick n Pay (SA's equivalent of Tesco's, Safeways, etc). The concept was to provide quality products, from a trusted source, without having to pay the costs of a brand name. As I...
I spend a great deal of time in my car. In the past, if I was to maximize the value of that time, I had a number of choices. I could listen to the radio. Sadly, I have never found a commercial station offers me a three solid hours of stimulating listening. I could...
There's a well used analogy around the buggy-whip and the introduction of the motor-car. It didn't matter how good your whip was. Didn't matter how cheap. Didn't matter how well you could make them. No market = no sales. There was an interview in my Sunday Times...
Yes, it exists ... and you thought life was tough through your mid-life crisis. The Quarterlife Crisis is an often misdiagnosed period in the life of 20- and 30-somethings when the sheer weight of lifes choices bear down on the young and threatens to render them...
For a number of years, the futurists in TomorrowToday.biz have been saying that although there is some short term pain around offshoring to India and China, that the overall trend was not sustainable. Simple supply and demand logic indicated that a threshhold would be...
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