The scorching heat waves crippling supply chains in India, the rising sea levels threatening coastal property values in New York, the droughts decimating harvests in Kenya – these are no longer distant whispers of a climate-stricken future. They are the present-day challenges gripping businesses large and small, painted in the searing brushstrokes of climate change and environmental degradation.

The alarm bells aren’t just ringing; they’re blaring in boardrooms and echoing through executive corridors. The past year, as documented in the State of the Transition 2023 report, served as a grim reminder: “Every week seemed to bring another once-in-a-century natural disaster.”

While greenhouse gas emissions soared to record highs, wildfires ravaged continents, and glaciers wept as they melted, a stark truth emerged – ignoring sustainable practices and innovation isn’t just an environmental misstep, it’s a gamble with the very survival of businesses and economies.

The Need for Sustainable Innovation

The data and recent events underscore the need for sustainable practices and innovation. Addressing climate change requires more than just reducing emissions; it calls for innovative solutions that can sustain modern life. We must commit to sustainable agriculture, efficient water management, and renewable energy to mitigate these challenges.

1% for the Planet


As we face an angry planet, the time for action is now. The record-breaking temperatures, wildfires, sea level rise, and socio-economic impacts serve as a clarion call.

We must embrace sustainable practices, build on inspiring solutions, and foster innovation to navigate these challenges and secure a resilient future for our planet. The challenge is daunting, but the opportunity to forge a resilient, sustainable future is within our grasp.

TomorrowToday Consulting/TomorrowToday Global Commitment to a Sustainable Future: Embracing 1% for the Planet.

TomorrowToday Consulting and TomorrowToday Global are thrilled to announce their partnership with “1% for the Planet”, a pivotal movement in the global sustainability landscape. Founded by Yvon Chouinard, the iconic founder of Patagonia, “1% for the Planet” began as a simple yet powerful idea: businesses should give back to the environment. Since its inception in 2002, it has galvanised a network of businesses and individuals committed to making a significant impact in the world. This ethos resonates deeply with our mission at TTC.

In our continuous journey to unlock the potential of organisations doing well by doing good, joining “1% for the Planet” represents a strategic alignment with our two-decade-long commitment to developing insights, impact strategies, and cultures that nurture growth and a better future for all stakeholders. Chouinard’s vision of businesses as a force for positive environmental change mirrors our belief in the synergy between organisational success and ethical, sustainable practices.

1% for the Planet

Championing a Sustainable Vision. 

“1% for the Planet” unites businesses, non-profits, and individuals in a shared commitment to protect and enhance the natural environment. By pledging 1% of our annual revenue to great social and environmental causes, we at TTC and TTG are joining this global movement to make a tangible difference. This partnership signifies not just a financial commitment, but a reflection of our core ethos to integrate sustainability into all aspects of our operations and consultancy and speaking services.


Beyond Financial Contributions. 

Our partnership with “1% for the Planet” goes beyond financial aid. It embodies our commitment to integrating sustainable practices into our speaking and consultancy. We are dedicated to fostering a culture that prioritises the optimisation of both social and business impact, ensuring a prosperous future for all.

Embracing 1% for the Planet

A Call for Collective Action.

We believe in the power of collective action for substantial environmental change. We encourage other businesses and individuals to join this transformative movement. Together, we can make a significant difference in preserving our planet for future generations.


Stay tuned for updates on our 1% for the Planet initiatives and the collective impact we are creating.

Visit for more information on 1% for the Planet.

TomorrowToday Global