I recently presented at an SABMiller Management Development Programme. One of the groups on the programme have taken the bull by the horns and are leveraging social software and viral marketing for maximum reach on a pretty exciting project. Their objective is to raise USD $10,000 before June 16th by auctioning off 3 unique beaded artworks.
This from their website:
The Bead4Need Team is a group of young dynamic business leaders in the corporate environment that want to make a difference in the lives of many Southern Africans. Ian, Navin, Fenias, Roger, AK and Gerrit are in a similar struggle, a race against the sun, against time.
The Bead4Need Race against Time has one simple objective, â€œTo raise $10,000 before 16 June 2006â€?. Every last cent of this money will be channelled into The CIDA City Campus that aspires to making a sustainable difference in the lives of the disenfranchised people in Southern Africa.
Whatâ€™s in it for the Bead4Need Team you may well ask? Itâ€™s simple, they are a team in an Apprentice Challenge as part of their Leadership Development Experience. The team wants to be the top of their class and realised that just making money is not what itâ€™s all about. They have a golden opportunity to make a real difference in the lives of many less fortunate than themselves and they want to invite you to be part of this success.
Really great news is that SAB has agreed to double any funds that the group raise through this initiative. I think it’s a great idea, only because CIDA benefits (in other words, this is not about lining SAB’s pockets). So, check out the site, visit eBay and make a bid. Help us spread the word and lets watch this grow.