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There is a great post today on Marketing Web (see here). Its about the experience economy I was talking about earlier (see here). Rather than owning things, many people are moving towards experiences, rentals, trading, and the virtual. The old world of purchase,...
The Financial Times (click here - premium content) asked this scandalous question on 28 June 2005. Their point was that Apple's iPod has created a massive new market for downloadable music carried on a handheld digital device. Mobile phone designers as well as cell...
In the "Connection Economy", we argue that one of the most important features will be a focus on creating experiences for clients. No longer can you differentiate your products from your competitors' simply by relying on functionality, price, quality or anything...
Great blog thread yesterday (Click Here) that happened really quickly and was great to watch. Somewhere near the bottom Ray dropped in a comment about the CIA (or whoever monitors the internet for the US Government) possibly picking up the thread and now anyone...
I attended a talk run by GIBS Forum on Thursday. The speaker was Ron McMillan and his subject was Crucial Conversations.This forum was so over booked that they moved it to a hotel at the last minute due to numbers who attended. I arrived early and scanned the table...
As young people spend less time watching television and more time online and playing games, advertisers have devised a new way to reach them. So says a report in the Economist (11 June 2005 - see here - premium content). "In the 1930s, the sponsorship of radio serials...
I hope these types of posts don't bore you, but it constantly astounds me how America (or, to be more precise: the current American administration) can be so blind to the devastating long term effects of ignoring the emerging connection economy. In a world where the...
TomorrowToday.biz has launched a new service to help our customers get up to speed with blogs. Barrie Bramley is our Chief Blogging Activist, Roger Saner is our uber-techie, and Graeme Codrington is the Chief Treasure Hunter and between us, we'll get your company to...
If this was really aimed at hurting the English for their involvement in Iraq and Afghanistan, why did they target tubes and buses? The powerful and influential don't use tubes. The ordinary citizen does. And the ordinary citizen is English, South African, Pakistani,...
Who's trying to connect directly with children? To be honest, its anyone who understands generational theory. General Motors made a deal with Nickelodeon earlier this year to promote its Chevrolet Uplander on the kids network (Mediaweek, May 9, 2005 - premium...
The Department of Trade and Industry in the UK have recently comissioned some research into working patterns in Britain. 3,000 Managers and 20,000 staff took part, 82% from the private sector and 18% from the public sector. Here are a few interesting findings... In...
The Olympics – London 2012… Just fantastic! This is wonderful news for us in the UK. A few years ago, I used to be Vicar of the parish now due to become the Olympic Village. A tough, run-down area of the East End of London, Stratford New Town was statistically the...
Ok - I have to blog about this ... G8. The UK is practically in a frenzy over this! And I'm just wondering what discussions (if any) are happening in SA (or Africa as a whole)? The thing is - we talk about the "connection" economy - but I don't believe that only...
I work in a truly virtual organisation. It hit home again the other day, when I thought about our national budget for paper (the white thin stuff found in printers and photocopiers). Let me clear up our size quickly to give the budget some context. In South Africa we...
To those who make the world go round, the achievers, the movers and shakers, the driven, the unstoppable, the determined, those who strive for excellence in all they do, and those who live life to the fullest ... a warning: You may have an addiction problem - one that...
Understanding and leading diversity is complex and demanding territory for leaders everywhere. It also is territory, which in a global economy, is simply unavoidable. In the face of relentless diversity care needs to be taken that leaders avoid the temptation of...
Parents and peers shaped the values of previous generations while the most powerful influence on today's children is most likely to be marketers and the media. The power of the brand and the battle for the individual mindset and values will pre-occupy us for years to...
Parents and peers shaped the values of previous generations while the most powerful influence on today's children is most likely to be marketers and the media. The power of the brand and the battle for the individual mindset and values will pre-occupy us for years to...
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