by Dean van Leeuwen | Jun 22, 2012 | Archive, Future Trends
Recently TomorrowToday’s International Partner Dean van Leeuwen was invited to participate as a panel member debating the future of marketing at IQPC’s CMO Exchange held in London. Advances in mobile and smart technologies have fundamentally altered the...
by Dean van Leeuwen | Jun 22, 2012 | Archive, Change, Future Trends
Fire the Marketing Department! Fire the Marketing Department! Fire the Marketing Department! Not because marketing is superfluous, nor because the marketers you employ are inept (most marketers work hard performing tasks with passion and conviction – you want...
by Dean van Leeuwen | Jun 19, 2012 | Archive, Future Trends
It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure. In 2011 around $1 Billion was spent in mobile advertising, analysts expect it...
by Dawna MacLean | Jun 14, 2012 | Archive, Change, Future Trends, Leadership
Traditional corporate communication needs an overhaul. It needs to become less about corporate tone and messaging and more about dynamic and engaging communications. More over it needs to be conversational. I got goose bumps as I read Leadership Is a Conversation...
by Dean van Leeuwen | Jun 13, 2012 | Archive, Future Trends
Is loyalty a thing of the past? Generations X and Y are naturally less loyal, believing in instant gratification. At most, these generations are concept loyal, not brand loyal, and they have grown up cynical and jaded by the attempts from companies to woo them with...
by Graeme Codrington | Jun 12, 2012 | Archive, Change, Future Trends
Most countries in the world are in the process of gradually pushing up their retirement age. France’s new President is doing the opposite right now, but that won’t last and the French will soon have to increase retirement age once again. There is no...
