IMPROVE SALES, PROFITABILITY AND BRAND APPEAL FOR YOUTH AND YOUNG ADULTS
CLIENT: A leading high street, retail bank PROBLEM: Loss of market share to leading competitors. Brand not connecting with target audience. Cost to income ratio too high – an unprofitable segment. Low customer service ratings due to poor sales and service delivery....IMPROVE SALES, PROFITABILITY AND BRAND APPEAL FOR YOUTH AND YOUNG ADULTS
CLIENT: A leading high street, retail bank PROBLEM: Loss of market share to leading competitors. Brand not connecting with target audience. Cost to income ratio too high – an unprofitable segment. Low customer service ratings due to poor sales and service delivery....IMPROVING TALENT ENGAGEMENT AND BUILDING A CAPABILITY PROGRAMME
CLIENT: A leading German car manufacturer CHALLENGE: Retaining talented staff, with a focus on chartered accountants. Generational team conflict. Misalignment between the product brand, and the employee brand experience. SOLUTION: Generational talent audit was used to...DOUBLING RESPONSE RATES IN A MARKETING CAMPAIGN
CLIENT: International high street bank with leading investment arm. CHALLENGE: Establish a direct marketing campaign to a saturated base, selling a mature product in tough market conditions. SOLUTION: Worked with marketing team and advertising agency, to develop a...
The Fifth Discipline: The Art and Practice of the Learning Organization
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