by Graeme Codrington | Jun 5, 2009 | Archive, Future Trends
As you know, TomorrowToday tracks societal trends. We help our clients to understand the implications of shifts and changes in technology, demography, institutions and societal values. Every now and again, we come across people who are doing an excellent job in both...
by TomorrowToday Global | Jun 4, 2009 | Archive, Future Trends
What if what we understood about marketing wasn’t true? This is how the article from Fast Company, The Myth of the Rational Buyer: How too much thinking can hurt your brand, begins. The author Mark Dziersk suggests that companies spend 95% of their time fussing...
by TomorrowToday Global | Jun 3, 2009 | Archive, Future Trends
Thanks to my friend Bev from SimonSays Communications for this link. The Sunday Times announced it’s ‘Times Generation Next’ cool brands survey results on 28 May 2009. 5000 tweens, teens and young adults between the ages of 8-22 were polled on their...
by Keith Coats | Jun 1, 2009 | Archive, Future Trends, Organisational Development
Reading Gillian Tett’s excellent book, ‘Fool’s Gold: How unrestrained greed corrupted a dream, shattered global markets and unleashed a catastrophe’ (Little, Brown 2009 – buy it now at Amazon.co.uk or Kalahari.net) reminded me of a...
by TomorrowToday Global | Jun 1, 2009 | Archive, Future Trends
I’ve just come across a great article from Fast Company. It’s around hiring new people. And we all know that once the economy turns, and business increases, we’re going to need new people.This particular article focuses on how we weight interviews in...
by Graeme Codrington | May 29, 2009 | Archive, Future Trends
Graeme Codrington was recently interviewed on Classic FM’s “JSE Direct” show. It is a book review show, and Graeme highlighted two books he feels everyone should be reading, if they are interested in tracking key trends that will be shaping the world...
