Thanks to my friend Bev from SimonSays Communications for this link.
The Sunday Times announced it’s ‘Times Generation Next’ cool brands survey results on 28 May 2009.
5000 tweens, teens and young adults between the ages of 8-22 were polled on their coolest brands, and Coke came out on tops with it’s Brrrr campaign.
Bizcommunity.com covered the results, and one interesting comment relating to the attitude of this segment and the economic downturn according to Jason Levin (MD of HDI Youth Marketeers) was,
“Young South Africans, unshaken by economic downturn, are as brand conscious as ever. Although there were some interesting shifts in the top rankers in some categories, we see growing similarity in votes by region, gender, race and sometimes even age around the coolest brands.”
For the rest of the results read the full article here. Nokia, Samsung, Nike, Puma, Sun City, Edgars, SAA, Mango, D&G, Levis and others all had a mention in achieving top spots or moving down the list from previous years.