by Dean van Leeuwen | Nov 5, 2010 | Archive, Future Trends
This is an article I was asked to write for a conference organiser in support for our keynote presentation by the same name Herding Cats. My business partner Graeme Codrington will be presenting this presentation at Loyalty World in London on the 16 November 2010 You...
by Dean van Leeuwen | Nov 5, 2010 | Archive
Not many companies get how to use Twitter. @heathrowairport does! Bottom line Twitter and all other social media platforms are about building relationships with customers and entering into a dialogue. Check out @heathrowairport on Twitter. What impresses me about what...
by Graeme Codrington | Nov 5, 2010 | Archive, Leadership
Since leaving GE, Jack Welch has refused to retire gracefully or quietly. He has continued to stay vocal and keep his profile in the media, especially by writing and disseminating business advice. I suppose one shouldn’t begrudge him this – after all, he...
by Dean van Leeuwen | Nov 5, 2010 | Archive
At JetBlue, an airline, you can pay an extra $50 to get a seat in the Exit isle so that you get more leg room. Once on board your purchase is positively enforced with a sign saying “Stretch you’re in an EVEN MORE LEGROOM SEAT” This simple piece of...
by Dean van Leeuwen | Nov 4, 2010 | Archive, Future Trends
This is a post by Dawna MacLean, a person of immense talent and passion. She has repeatedly developed and implemented successful business strategies that have resulted in sustained revenue growth, increased margins, decreased operational costs and improved customer...
by Dean van Leeuwen | Nov 4, 2010 | Archive
Recently I read the CEO of Zappos, Tony Hsieh’s new book called Delivering Happiness. Now I’ve been a big fan of Zappos for the past three years, have blogged about them several times and often make reference to the great work that they do in my...
