by Dean van Leeuwen | Nov 13, 2010 | Archive, Future Trends
Every business has customers who are convinced they can design a new product that is better than the product they are being sold. So the question is why not let them? Crowdsourcing is an innovative research methodology that allows customers to help design the products...
by Dean van Leeuwen | Nov 13, 2010 | Archive
Companies need to be making Corporate Social Responsibility (CSR) a priority and fast. A research study by the strategic planning and consumer insights division of AMP Agency shows that 61% of Gen Y feel personally responsible for making a difference in the world. The...
by Graeme Codrington | Nov 12, 2010 | Archive, Diversity, Future Trends, Leadership
How the next few years will shape the future of the workplace in unprecedented and astounding ways. I was recently asked to contribute to a discussion about the most important forces that will shape the next decade of work. I think the following nine trends are going...
by Dean van Leeuwen | Nov 10, 2010 | Archive
Appliance makers GE and Whirlpool have been quick to recognised to economic power of the silver tsunami (or baby boomers over the age of 50!) and are making great strides in product development. The Wall Street Journal in it’s article Home Appliances to Soothe...
by Dean van Leeuwen | Nov 10, 2010 | Archive
This post follows on from a previous post that I wrote about Tony Hsieh’s (CEO of Zappos) new book called Delivering Happiness. The team at Zappos is great and I’ve had the privilege hosting a podcast with the CFO/COO of Zappos Alfred Lin. Alfred has...
by Dean van Leeuwen | Nov 9, 2010 | Archive
Boomers control over 75% of the personal net wealth in the UK and yet most marketers and companies choose to target families and young adults. Another problem is that companies treat people over the age of 50 as one globular market segment, and they have been using...
