by Dean van Leeuwen | Jun 22, 2012 | Archive, Future Trends
Recently TomorrowToday’s International Partner Dean van Leeuwen was invited to participate as a panel member debating the future of marketing at IQPC’s CMO Exchange held in London. Advances in mobile and smart technologies have fundamentally altered the...
by Dean van Leeuwen | Jun 22, 2012 | Archive, Change, Future Trends
Fire the Marketing Department! Fire the Marketing Department! Fire the Marketing Department! Not because marketing is superfluous, nor because the marketers you employ are inept (most marketers work hard performing tasks with passion and conviction – you want...
by Graeme Codrington | Jun 21, 2012 | Archive
Last week I ran a workshop for a group of Swiss bankers, focussing on the future of banking and payments. It was based on research commissioned by our client. If you’re interested, please let me know (you can email me here). But at the same event, the organisers...
by Graeme Codrington | Jun 21, 2012 | Archive
Last week I ran a workshop for a group of Swiss bankers, focussing on the future of banking and payments. It was based on research commissioned by our client. If you’re interested, please let me know (you can email me here). But at the same event, the organisers...
by Graeme Codrington | Jun 20, 2012 | Archive, Leadership
Everyone has their favourite Olympic event. For many it’s the 100m sprint as the fastest men on earth hurtle down that tiny corridor to victory and fame. But for me, amidst all of the individual events that characterise the Olympics, the event I look forward to the...
by Dean van Leeuwen | Jun 19, 2012 | Archive
At TomorrowToday we are big fans of marketing giant, Seth Godin, and totally agree when he says that no one owes you his or her business or their attention. And yet, so many companies market their goods and services with an air of arrogance. Their brand is the best;...
