HEAR WHAT OUR EXPERTS HAVE TO SAY
In doing research for a feature article on "Cool Hunters", I cam across a white paper on "Understanding Youth:. What Works and Doesn't Work When Researching and Marketing to Young Audiences", by By John Geraci, Peter Silsbee, Sarah Fauth, and Jennifer Campbell (2000)....
One of the lead stories in most newspapers today is that Standard Chartered is offloading 20Twenty. This is my reflection on the 20Twenty story by way of a selection of paragraphs from those e-mails I have been sent by 20Twenty and then Standard Chartered. I recieved...
It seems the recent acquisition of Skype by eBay is doing wonders for the free VoIP service. You may not have heard of Skype yet. It's a program, easily downloadable off the Net, that allows you to speak to anyone in the world using your computer speakers and...
Cool new software – tools that combine search tagging and social networks.
"The Perfect Office Culture… ...probably doesn’t exist, but that shouldn’t stop us from trying to provide an environment where everyone feels trusted, empowered and a part of the team." So says Keith Robinson, the author of To-Done!, a regularly updated...
Yesterday on the 26th day of the 10th month of the year after last, TomorrowToday.biz went audio in the form of a Pod Cast channel. We've jumped in on Odeo and as of a little while ago we had 3 shows ready for you to listen to or download. If you use iTunes to listen...
A post with the title, Mind the Conversation Gap at Steve Rubel's Micro Persuasion caught my eye today, not only because TomorrowToday.biz uses a framework with a similar title (see Mind the Gap), but because in the post he has supplied solid emperical backing to the...
I do quite a bit of work with my girls' school, and have convinced them to start a computer games club at the school - as an extra mural option for the girls at the school. But, now, they've asked me which games I would recommend. What would you suggest? They...
I don't often recommend a book before reading it myself, but this book has caught my eye, and I wanted you to know about it. I have ordered a copy, and will review it in detail in a few months' time. It is China's Generation Y by Michael Stanat ( (get it online at...
I don't often recommend a book before reading it myself, but this book has caught my eye, and I wanted you to know about it. I have ordered a copy, and will review it in detail in a few months' time. It is China's Generation Y by Michael Stanat ( (get it online at...
A report in Biz Community (1 Oct 2005), looks at targeting the Millennial Generation with websites. The report starts, "Internet AdSales reveals that the internet could seriously affect your bottom line when marketing to the youth of today. They're mobile, trendy,...
"Understanding the underlying forces that turn success into failure" The following thoughts are extracted from Jamshid Gharajedaghi's book, Systems Thinking: Managing Chaos & Complexity (Pub. Butterworth-Heinemann. 1999) (buy it online at Amazon.com or Kalahari.net)....
A little while back I posted about a new online, open source collaborative business startup called The Business Experiment (TBE). To be totally honest, I am guilty of not really participating actively in the growth of the project so far (I did register early on in the...
The Baby Boomers (born post-World War II and into the 1960s) have been a demographic tidal wave in every life stage they've entered so far in life. And now, they're about to start retiring (or, at worst, re-tyring) and hit old age (although they'll never admit it)....
If you've been following the posts on this blog of late, or the tech world news in general, then you're aware of Google's charge toward world domination. Recently Google and Sun Microsystems signed some cooperation agreements that made the headlines for an hour or...
We know the world is changing, and the change is being driven by new people doing some new things with new technologies. Convergence is one of the bigger drivers creating all kinds of interesting options and opportunities. Example: Just when you'd surrendered to cell...
The biblical principle of tithing is to give to the work of the church 10% of your increase (your salary). There are reasons why you one is encouraged to do this. But the one I like is to compare tithing to that of planting seed. It could go towards an Aids home for...
Impending baby boomer retirements, a widening skills gap and outdated approaches to talent management are combining forces to produce a “perfect storm” that threatens long-term business performance, according to a new survey conducted by the Human Capital...
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