Ring tonesWe know the world is changing, and the change is being driven by new people doing some new things with new technologies. Convergence is one of the bigger drivers creating all kinds of interesting options and opportunities. Example: Just when you’d surrendered to cell phone ring tones simply annoying you, there’s an emergence of some that are not only going to simply annoy you, they’re going to drive a message home in the process. Here’s an example of a ring tone with a conscience:

“Brownie, you’re doing a heck of a job,” he says, and Arlo Guthrie’s “City of New Orleans” starts playing under the looped quote. The remark is a snippet from a speech Bush made in the flooded southern city, in which he praised Federal Emergency Management Agency head Michael Brown shortly before Brown resigned.

A new phenomina is using ring tones to make a statement as cell phones incorporate various media formats that allow you to use any sound bite you choose.
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