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Cell C may need more than (Trevor) Noah’s Ark to get them out of this one?

by TomorrowToday Global | Aug 10, 2010 | Archive, Clients Feedback and Media, Future Trends

I’m sure it started out as a great idea at CellC Marketing HQ? The mobile phone industry has a mostly terrible name when it comes to customer service. Lines drop all the time, prices cripple you, data crawls regularly and call centers frustrate whatever life you...

As Google Wave dies, here’s what Foursquare does NOT understand about social media

by Graeme Codrington | Aug 9, 2010 | Archive

Google officially axed the underutilised (and overhyped) Google Wave project last week (read Fast Company’s obituary here). I have a fear that my favourite geo-tagging program, Foursquare, will go the same way. Foursquare allows you to use your mobile...

Talent teams vs Talented individuals

by Graeme Codrington | Aug 8, 2010 | Archive, Clients Feedback and Media, Organisational Development

A new report is about to be released in Organization Science, entitled: “Too Many Cooks Spoil the Broth: How High Status Individuals Decrease Group Effectiveness” (Authors: Boris Groysberg, Jeffrey T. Polzer, and Hillary Anger Elfenbein). Their Abstract...

Using Design thinking to create a culture of innovation

by Graeme Codrington | Aug 5, 2010 | Archive, Clients Feedback and Media, Organisational Development

Working through some old magazine clippings last week, I found this amazing excerpt from a book that was released just a year ago. It’s by Tim Brown, the CEO of design shop IDEO, and is called “Change by Design” (buy it Amazon.co.uk or Kalahari.net)....

Flattr Update – How paying for content is shifting and changing

by TomorrowToday Global | Aug 4, 2010 | Archive, Clients Feedback and Media, Future Trends

A while back I wrote about new models for paying for content online. One of the new developments I wrote about was Flattr. It’s a ‘closed system’ that allows you to pay people for the content they produce, as long as they’re part of the Flattr...
Where are the markets going? No-one really knows, and that’s the ‘new normal’

Where are the markets going? No-one really knows, and that’s the ‘new normal’

by Graeme Codrington | Aug 4, 2010 | Archive, Future Trends

One of the strong messages of our work on future trends is that this recession has been more than just a financial downturn. In almost every industry we work in, the past two years have seen the acceleration of forces and drivers of change that are changing the...
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