Want a Value Add: What About ‘Story’?

In his book, Eyewitness to Power, David Gergen writes, “I asked Reagan how he wanted to explain what he was seeking there. “ “Let’s tell a story,” he responded.  Reagan, ‘The Great Communicator’, regarded storytelling – or narrative, as one of the most effective...

Recycle Message from MASSCASH

I just came back from a 3 conference with MASSCASH (part of the MASSMART group, South Africa’s largest retailer). They’re a client I’ve done work with for around 7 years now. I don’t spend a large amount of time with them during the year, and during the last few...