When faced with disruption, some react – others reimagine. Nomad Foods chose the latter, turning a Grey Elephant into a bold €2 billion growth plan.

AI (or what our team, for now, likes to call IA – Intelligent Assistance) is changing how we live and work, from surprising stories to new farming tech and workplace shifts. It’s not about replacing people but combining human creativity and empathy with technology to build smarter, bionic businesses.

Here’s a quick look at what’s coming and how to stay ahead.

 

🚀 From Grey Elephants to €2 Billion Strategy: What Leaders Can Learn from Nomad Foods.

When one of their biggest product categories came under threat, Nomad Foods (home to Bird’s Eye and Findus) chose not to react, but to reimagine. Partnering with TomorrowToday, they crafted bold, future-fit strategies that led to the powerful positioning “Fish is a Force for Good,” a culture shift toward innovation, and a €2 billion growth ambition for Green Cuisine.

It’s a standout example of turning disruption into direction. 👉 Read the full case study here.

 

💡 An Unbelievable Road Rage Story — And the AI Future It Reveals.

Dean van Leeuwen shares a fascinating BBC article that highlights how AI is already influencing our lives. Reflecting on Ginni Rometty’s prediction that every decision we make will be guided by AI, Dean envisions a future with Intelligent Personal Assistants – digital twins that grow with us and guide us throughout life, even beyond.

This article offers a clear glimpse of what’s coming. Check out Dean’s full thoughts on his LinkedIn post here.

 

🐄 Smarter, Safer Farming Through Robotics.

Robotic milking systems are transforming dairy farms – boosting productivity, improving animal welfare, and enhancing worker safety. This article from IEEE Spectrum explores how automation is not just changing how some farms milk cows, but how we think about innovation in agriculture. Interested in the future of farming technology? Read the full article here.

 

🤖 Which Jobs Are Most at Risk as AI Changes the Workplace – Are You Prepared?

As AI continues to transform the workplace, certain jobs are at greater risk of automation than others. This Forbes article breaks down which roles are likely to be impacted first and what that means for the future of work. Staying informed and proactive is key to navigating these changes.

Read the full article to understand how AI could reshape your industry and what steps you can take to stay ahead.

 

⚙️ Build a Business That Thrives with Human + Tech Synergy.

The future of business isn’t just about automation – it’s about augmentation. In our keynote, Building Bionic Businesses, we explore how leaders can harness the power of technology and human strengths like empathy and creativity to create adaptive, innovation-ready organisations.

Want to learn how to build a bionic workforce that thrives? Read more about this transformative approach, and if you’re interested in booking the keynote or exploring how it fits your organisation, get in touch with us here.

 

We hope you found this week’s insights useful. Thanks for reading and have a great weekend!