One of the questions I am often asked is: “How do I get speaker agents to book me more?” I am asked this because I have a good relationship with many speaker agents and bureaus, and have had these relationships for many years. For the record, I have been a professional speaker for over a decade. My company, TomorrowToday has developed many people into professional speakers and I have mentored many speakers during that time. I am a Fellow of the Professional Speakers Association of the UK, and a member of the Global Speakers Federation. And I get about 20% of all my bookings through agents and bureaus.
The question of how speakers can get agents to book them more is a good one – for speaker newbies and old hands alike – and I hope my comments in this ebook provide a helpful and comprehensive answer.
NOTE: I do not differentiate between an agent and a bureau. I mainly have bureaus in mind, but the titles are used in such different ways in different parts of the world that it’s impossible to be more specific. And I will use the terms interchangeably. In this ebook, I am focusing attention on agents/bureaus who have relationships with clients looking to book speakers, and who provide a variety of options for those clients and then handle the booking of a selected speaker.
Even if you’re a seasoned speaker, it can be quite tough to connect with a new agent. Look at it from their perspective. They get literally hundreds (even thousands) of speaker packs every year. They don’t have a lot of time to sift through the rubbish to find the gold (I am assuming you think of yourself as a nugget of shiny stuff, rather than a pile of… well, you know what I mean). So, how do you stand out from the pack?