Joost is the new internet TV concept being developed by highly successful entrepreneurs Niklas Zennström and Janus Friis, the founders of Skype which they sold to ebay for $2.6 billion cash!
Joost pronounced ‘juiced’ is an interactive software for distributing TV shows and you will be able to watch whatever you want, whenever you want. Joost has signed up providers like MTV, National Geographic, The Soccer Channel, Warner Brothers Music and IndyCar Series and by the sounds of it FOX TV will soon be a partner.
Joost stands to revolutionise marketing and the way in which we watch TV. Have Niklas and Janus done it again? I have to wonder how much they will sell Joost for, it definitely appears to have all the right ingredients to be a huge success.
There is speculation that the launch is scheduled for 1st May 2007, but as clever marketers Joost is letting the internet community speculate and blogs have been set up to monitor the “countdown!”
Joost itself is not revealing when they will go live, but you can leave your email details with them and become part of their community and be amongst the first to receive the software.
Go to and sign up. You need to get involved in the joost community so that you can get an invite code from a community member. This invite is required before you can download the software – another clever marketing trick…Joost is getting future clients to engage with the brand on a number of different levels. There are hints on how to get an invite!! Sign up and watch out for the launch and get your daily Joost!
Dean van Leeuwen is a TomorrowToday UK partner and expert on talent, innovation and business connectivity

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