Future Trends

The latest news and future trends in business

Microsoft targets Gen Z

Microsoft targets Gen Z

Microsoft has acquired Mojang the maker of Minecraft for $2.5bn [see AFP article below]. Minecraft is a game with very simplistic graphic and game play but it has managed to garner a player base numbering in the millions spread across the Digital Natives demographic....

Recent media mentions

Recent media mentions

Graeme Codrington has appeared in the media a few times in recent weeks. Here is a sampling of his contributions: Speaking on Gen Y at the British Hospitality Association annual convention, Graeme focused attention on the impact that a younger generation is having on...