Leaders: Can you say this about your brand?

Recently I was sitting in an Executive meeting in which conversation was centred on rethinking the company’s vision and brand. To be honest what should have been an engaging, energetic conversation was rather like pulling hen’s teeth. There wasn’t much to enthuse over...
Leaders: Can you say this about your brand?

Leaders: Can you say this about your brand?

Recently I was sitting in an Executive meeting in which conversation was centred on rethinking the company’s vision and brand. To be honest what should have been an engaging, energetic conversation was rather like pulling hen’s teeth. There wasn’t much to enthuse over...