Religion and marketing

Religion and marketing

One of the major trends we have been tracking for some time is the rise in the influence of religious beliefs as a driver of people’s values and behaviour. A MarketingWeb article on the issue (extracted from Nilewide) puts it succinctly and clearly. This is an...
Joost – a new way to watch TV

Joost – a new way to watch TV

First there was KaZaa, a revolutionary file sharing program. Then came Skype – the software that changed telecoms forever. Now, there’s Joost. These three things have one thing in common – they were conceived in the minds of two men: Janus Friis and...