by Graeme Codrington | Nov 16, 2010 | Archive, Future Trends
For many years now, we’ve been telling our clients that one of the keys to connecting with younger customers (Generations X and Y) is to add an experience to your offering. No longer are the traditional “Ps” of marketing (product, price, placement...
by TomorrowToday Global | Nov 15, 2010 | Archive, Future Trends
With so much TV and radio out there, I’ve always imagined tracking what is said about your brand must be an expensive task. Unless you have voice recognition software monitoring every channel, the only other way to get real time information on who’s saying...
by Dean van Leeuwen | Nov 13, 2010 | Archive, Future Trends
Every business has customers who are convinced they can design a new product that is better than the product they are being sold. So the question is why not let them? Crowdsourcing is an innovative research methodology that allows customers to help design the products...
by Graeme Codrington | Nov 12, 2010 | Archive, Diversity, Future Trends, Leadership
How the next few years will shape the future of the workplace in unprecedented and astounding ways. I was recently asked to contribute to a discussion about the most important forces that will shape the next decade of work. I think the following nine trends are going...
by Dean van Leeuwen | Nov 5, 2010 | Archive, Future Trends
This is an article I was asked to write for a conference organiser in support for our keynote presentation by the same name Herding Cats. My business partner Graeme Codrington will be presenting this presentation at Loyalty World in London on the 16 November 2010 You...
by Dean van Leeuwen | Nov 4, 2010 | Archive, Future Trends
This is a post by Dawna MacLean, a person of immense talent and passion. She has repeatedly developed and implemented successful business strategies that have resulted in sustained revenue growth, increased margins, decreased operational costs and improved customer...
