‘Playing the game’ in a connection economy

That’s right, it’s here, you know it, not just the World Cup, but also what we have called a ‘connection economy’, also known as a connective economy, people economy, an EQ-based economy or an emotion economy. We have known this for a few years now, but I wonder if we...

Digital spectators, fans and customers

Recently, I was chatting to an author who taught me a neat trick about getting your book to be listed as an “Amazon bestseller”. It’s not about writing a good book, it’s all about manipulating the system (you get all your friends and family to...