by TomorrowToday Global | Feb 24, 2014 | Archive
The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social media has opened the door to two-way conversations, data gives us a better understanding of our market and mobile makes our message more accessible to the general consumer. Over the past few years we have placed much […]
by Markus Kramer | Feb 18, 2014 | Archive, Leadership
In this Video, TomorrowToday associate, international keynote speaker and ex-marketing director of Aston Martin, Markus talks about the importance of companies having a purpose that is appealling and relevant for their target market. Without an applicable purpose you...
by Markus Kramer | Feb 18, 2014 | Archive, Leadership
In this Video, TomorrowToday associate, international keynote speaker and ex-marketing director of Aston Martin, Markus talks about the importance of companies having a purpose that is appealling and relevant for their target market. Without an applicable purpose you...
by Dean van Leeuwen | Feb 17, 2014 | Archive
As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise, says Martin Harrysson, Estelle Métayer, and Hugo Sarrazin of the consulting group McKinsey & Co. These “snippets” of data they...
by Dean van Leeuwen | Feb 13, 2014 | Archive, Change, Future Trends
We are living in unprecedented times. The storms lashing the UK coast are the worst in living memory and the costs to the economy are in the region of £14b and growing as the weatherman reports two additional storms approaching. The calamitous disruption to business,...
by Dil Sidhu | Feb 12, 2014 | Archive
Trust Me, I’m an Expert! I recently had the opportunity to speak to MBA students many of whom were aiming for a career in the world of consulting and professional services. A significant number stated they would like embrace a role where there is c-suite level...