by Markus Kramer | Jan 20, 2017 | Archive, Change, Future Trends
Brand & Communication Prognosis: Thank you to the many of you who have given a little bit of their valuable time to complete our short “Brand Impact 2017” survey over the festive season – Happy New Year! Cutting to the chase: what’s in it for 2017? The primary...
by Markus Kramer | Sep 28, 2016 | Archive
Analyzing a brand is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably one of the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core...
by Markus Kramer | Sep 28, 2016 | Archive
Analyzing a brand is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably one of the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core...
by Markus Kramer | Jun 8, 2016 | Archive, Change, Future Trends
Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management...
by Markus Kramer | Feb 19, 2016 | Archive
Up and Onwards to a Year of Greatness! Take a look past the operational implications of taking your brand digital, social and mobile. Beyond the aspects of continuing to build Omni channel mechanics, organizational alignment and marketing effectiveness. We are all...
