Within days of launching, a platform called Moltbook went from ‘interesting experiment’ to the kind of story you repeat at a dinner table because it leaves you slightly unsettled.
It reportedly pulled in up to 1.75 million AI agents almost immediately.
Not people. AI Agents.
And then the weird part:
These agents didn’t just ‘use’ the platform. Headlines latched onto a fast forming “virtual society”, including agents proposing an AI ‘religion’, “plotting” against users, and inventing a private language.
Humans weren’t the main characters. We were mostly the audience.
Whether Moltbook survives is irrelevant. What it does signal is that we’re moving from an internet where machines sit quietly in the background to one where AI agents participate in markets at machine speed – negotiating, persuading, buying, recruiting, handling support… and scamming.
Which means your organisation will increasingly interact with agents acting on behalf of customers, suppliers, employees, partners, and competitors.
But Moltbook isn’t “the thing”.
It’s the early tremor.
- Moltbook is a signal, not a story.
- Agent-saturated environments change trust, influence, and risk
- The advantage goes to leaders who build governance + resilience early.
So, what now?
If Moltbook is the tremor, now is when you choose whether you’re reacting… or building advantage.
We’ve put your next step on one page: The Three Bionic Moves – a practical 90-day playbook for leaders who want to move early without creating chaos:
1. Leadership Enablers – align the language + decision rights.
2. Technology Enablers – build the “trust spine”.
3. People + Re-imagine Enablers – redesign two “front-door” journeys for agent-to-agent reality.
You can access the 3 Bionic Moves here.
If you want help making this real (fast):
Book our “From AI to IA (Intelligent Advances)” keynote or workshop to surface the real implications of agentic AI, shift mindsets for an agent-saturated world, and align ExCo and business heads on the strategic choices ahead – where trust must be engineered, influence moves at machine speed, and identity can’t be assumed.
We’ll work through five bionic enablers to turn insight into action: Leadership, Technology, People, Data, and Re-imagine.
New podcast: Building Neuro-inclusive Organisations (with Dr Sarah Babb) – a Grey Elephants lens on the 15–20% of “unseen” talent many organisations overlook, and what China’s rolling planning system can teach leaders about spotting Kairos moments.
Foresight, inclusion, and future-ready leadership – in one sharp conversation. Listen here.
He advises executive teams on strategy and change, has worked with L’Oréal, Rio Tinto, GSK, Deloitte, John Lewis, M&S and others, and co-hosts the Elephants in the Boardroom podcast.