A few conversations and posts this week made us stop and think a little differently. From a powerful conversation about career reinvention and care in leadership, to a different way of looking at GenAI, and a reminder that sometimes following, not leading, is the smarter move. We’ve also shared a few thoughts on building real innovation culture and what skipping school might have to do with the future of work.
🎙️ Career Reinvention and Fierce Care in Leadership.
Tony Underwood, a former professional rugby player who has successfully reinvented himself three times throughout his career, joins Graeme and Dean in our latest Elephants in the Boardroom podcast episode. Tony shares his journey of transformation beyond professional sports and introduces the powerful concept of “fierce care” as a strategic imperative in business. 👉Listen here…
🤖 GenAI won’t save you unless you start using it differently.
Here’s a really important point that our team addresses in our ‘From AI to IA’ keynote presentation. It’s taken from a post that Graeme shared on LinkedIn, which is well worth your attention if you’re a leader currently battling with how to embrace AI. GenAI won’t save you unless you start using it differently, not as a replacement, but as a partner. Not to automate talent out of the room, but to amplify the intelligence already in it.
💡 Knowing when to innovate (and when not to) could be your most underrated competitive edge.
This Harvard Business Review article breaks down when to lead and when to follow. In early-stage industries, innovation is fuel. But in mature markets, strategic imitation, especially of nearby competitors, can be faster, cheaper, and smarter. The key? Knowing where you are on the curve and adjusting your strategy accordingly. This aligns deeply with how we work: helping leaders read the landscape, position themselves clearly, and choose the right moves at the right time. 👉 Read the full article here.
🧠 How to Build a Culture of Full Blown Innovation.
If your team still sees innovation as a hackathon or a siloed R&D sprint, you’re already playing catch-up. Real progress happens when innovation becomes everyone’s job, every single day. In our latest LinkedIn post, we unpack what it really takes to build a culture of continuous reinvention and why our Full Blown Innovation keynote could be exactly what your team needs.
🌿 What bunking school had to do with the Future of Work.
This quick read challenges the way we think about our work week and suggests how a winter’s day on the river can teach balance, stillness, and real-world grit. Dive into the full post to see why Jude believes unlearning a timetable might be the first step to thriving in tomorrow’s world.
Turn Ideas into Impactful Strategy…
To explore how these insights can be shaped into powerful, organisation-specific strategies, consider booking a Strategic Innovation Session with our team.
In these sessions, we’ll work closely with you to apply our Full Blown Innovation framework to your unique challenges, uncovering clear, actionable steps toward innovation and long-term advantage. 👉 Contact us and let’s set up a time.

