At TomorrowToday, we recognise the critical need for businesses to actively participate in mitigating the impacts of climate change. Our commitment to sustainability is not just a corporate responsibility but a moral imperative that aligns with our core values and long-term vision.
One of our flagship initiatives in this endeavor is our investment in Greenpop’s Forest Restoration project. This blog post explores the reasons behind our decision to invest in this project and how it ties into our broader strategy of addressing the global environmental crisis.
The Urgency of Climate Action
The latest scientific data paints a stark picture of our planet’s health. Last year, global temperatures reached record highs, with unprecedented heatwaves sweeping across North America, Southern Europe, North Africa, and China. Greenhouse gas emissions soared to record highs, wildfires ravaged continents, and glaciers wept as they melted. The State of the Transition 2023 report, served as a grim reminder: “every week seemed to bring another once-in-a-century natural disaster.”
These extreme weather events, exacerbated by human-induced climate change, have devastating effects ranging from health crises to exacerbating wildfires. The socio-economic impacts are equally profound, with food security challenges and population displacements becoming more frequent.
Why are forests important?
In this context, our planet’s forests play a crucial role. Forests act as carbon sinks, absorbing CO2 from the atmosphere and helping to regulate the global climate. However, deforestation and forest degradation have significantly reduced these natural buffers. It is imperative to restore and expand forested areas to combat climate change effectively.
Forests provide vital services to both people and the planet, bolstering livelihoods, providing clean air and water, conserving biodiversity, and responding to climate change. They hold more than three-quarters of the world’s terrestrial biodiversity, provide many products and services that contribute to socio-economic development, and are a critical lifeline for hundreds of millions of people in rural areas, including many of the world’s poorest.
Why Greenpop?
In short, forests make life on this planet possible. That’s why we’ve partnered with Greenpop on their Forest Restoration project. Their approach to reforestation is holistic, combining environmental restoration with community upliftment. By planting trees, they not only restore habitats and ecosystems in Sub-Saharan Africa but also create jobs, enhance biodiversity, and improve local water cycles. This multifaceted impact aligns with our goal of supporting sustainable innovation and encouraging community resilience.
The Angry Planet: A Call to Action.
In our recent white paper, “The 7 Great Grey Elephants” we discuss the concept of the “Angry Planet.” This chapter emphasizes the pressing need for sustainable practices and innovation in response to the growing environmental crisis. The current state of our planet, marked by rising sea levels, melting glaciers, and severe weather events, serves as a clarion call for immediate action.
There are also very real business implications of climate change, such as increased insurance risks and socio-economic disruptions. These challenges underscore the need for businesses to adopt proactive and sustainable strategies. Investing in projects like Greenpop’s Forest Restoration is not just about social responsibility; it is a strategic move to safeguard our future and ensure long-term business resilience.
Integrating Sustainable Innovation.
Addressing climate change requires more than just reducing emissions; it calls for innovative solutions that can sustain modern life while preserving the environment. Renewable energy, sustainable agriculture, and efficient water management are critical components of this strategy. By supporting Greenpop, we are contributing to a sustainable future and demonstrating our commitment to environmental stewardship.
We encourage leaders and business executives to embrace sustainable practices and to support organisations and people who are innovatively bringing solutions to the fore. The challenge is daunting, but the opportunity to forge a resilient, sustainable future is within our grasp.
Commitment to 1% for the Planet.
TomorrowToday is proud to be a committed partner of 1% for the Planet. This global movement inspires businesses and individuals to support environmental solutions through annual membership and everyday actions. Greenpop is an environmental partner of 1% for the Planet, further solidifying our collaborative efforts towards a healthier planet.
By donating 1% of our annual sales to environmental causes, we are making a significant impact in the fight against climate change and demonstrating our dedication to sustainable practices. Certifying environmental giving with 1% for the Planet aligns giving back with meeting business goals.
A Collective Effort.
Bill Gates aptly points out that while individual efforts are important, collective action is essential to address climate change effectively.
“Not being wasteful is very important, but getting the entire world to pull back on the realities of modern life is not an effective or fair strategy”.
At TomorrowToday, we believe in combining individual responsibility with collaborative action to foster sustainable solutions at all levels.
Our investment in Greenpop’s Forest Restoration project is a testament to our dedication to combating climate change and fostering a sustainable future. By planting trees, we are not only offsetting our carbon footprint but also supporting community development and biodiversity.
As we continue to navigate the complexities of a changing world, TomorrowToday remains committed to proactive, sustainable practices that benefit both the planet and our business. Together, we can create a resilient future for generations to come.
For more information about Greenpop’s Forest Restoration project, visit Greenpop Forest Restoration.
Organisations wishing to partner with Greenpop and their Forest Restoration project to support the conservation of biodiversity through Sub-Saharan Africa can click the link here.