Today’s insights are brought to you by my colleague and global futurist, Dean van Leeuwen.


Navigating a World of Rapid Transformation

It’s no revelation that our world is undergoing radical shifts, accelerated by groundbreaking technology such as ChatGPT-AI, geopolitical flux, and environmental challenges. As futurist William Gibson observed, “The future is here; it’s just unevenly distributed.” In these pivotal times, leaders have an unprecedented chance to not only adapt to these changes but to mould the future. At the heart of this transformation is a phenomenon we’ve labeled as “Angry People”.

Angry People - Grey Elephant Breakdown #5

The Grey Elephant Paradigm:

At TomorrowToday Consulting, our mantra is: The best way to predict the future is to create it. Enter the Grey Elephant framework – a radar for leaders to anticipate, adapt to, and shape change. Simply put, Grey Elephants represent forces of change that are probable, impactful, but often ignored or overlooked. But beware, it’s not just one looming in the horizon; it’s a stampeding herd.

From the challenges posed by an ageing global population to the stirrings of intelligent AI assistance, seven Great Grey Elephants are igniting transformation everywhere. To respond proactively, leaders must seize the kairos moment – an opportune period brimming with potential, where disruption can be translated into unparalleled opportunity.

Angry People - Grey Elephant Breakdown #5

Angry People: Unpacking the Elephant in the Room

Martin Luther King Jr. once voiced that the true task of a leader is to channel people’s anger into transformative power. Today, anger’s global surge can’t be understated, with its roots deep in economic disparities and societal fissures. Just witness the turmoil in France over pension reforms or the South African outrage amid power shortages and escalating joblessness. This anger, if unchecked, can ripple into a societal explosion.

But what if we rethink this challenge? The Business Roundtable’s commitment to fostering “an economy that serves all” is a testament to the power of proactive action. Yet, mere pledges won’t suffice; tangible, actionable outcomes are the need of the hour.

Angry People - Grey Elephant Breakdown #5

Leading Amidst Rising Temperatures

The fallout of unchecked anger isn’t relegated to textbooks. It’s palpable, from the violent protests to the broader erosion of the societal contract epitomised by events like the tragic demise of George Floyd in 2020. But for the astute leader, this presents an invaluable moment to innovate, perhaps even to reimagine a global economic structure that champions inclusivity and fairness.

Angry People - Grey Elephant Breakdown #5

Pathways to Steering the Herd

Leaders aren’t spectators of this unfolding drama. They can be instrumental in driving societal cohesion and economic parity. How?

  • Champion Fair Employment: Ensure that compensation aligns with living standards and that growth opportunities are accessible to all.
  • Commit to Societal Welfare: Bridge societal chasms through initiatives like community development and education.
  • Cultivate Open Dialogue: Let voices be heard, fostering mutual trust and understanding.
  • Endorse Inclusivity: Embrace diversity and create equitable opportunities.
  • Forge Cross-Sector Partnerships: Unite with governments, NGOs, and other sectors for comprehensive solutions.

In essence, leaders must reimagine their roles, evolving from pure profit-driven objectives to being cornerstones of a harmonized society.


The Angry People Trend Spectrum

  • Global Violence: Deaths from societal conflict now outstrip those in war zones.
  • Emotional Contagion: Anger propagation has skyrocketed, magnified by divisive online rhetoric.
  • Workplace Stress: It’s the silent productivity killer, accounting for 60% of absenteeism.
  • Budget Priorities: A mere 8-day halt in global military expenses could fund a 12-year educational stint for the world’s youth. A thought to ponder.

Amid the Grey Elephants reshaping our world, “Angry People” stand out, embodying both daunting challenges and boundless opportunities. But with astute leadership, innovative strategies, and a commitment to fairness and inclusivity, this challenge can be transformed into a beacon for a harmonious and prosperous future.


Dive deeper into the world of Grey Elephants here.


About the author of today’s Tuesday Tip – Dean van Leeuwan

Dean van Leeuwen is the co-founder of TomorrowToday Consulting – a futurist consultancy working with leading organisations around the world. He is an expert on global trends, innovation, and strategic business transformation.

You can access Dean’s latest research on ‘Closing the Innovation Gap – The 7 strategic and cultural essentials that separate successful large-company innovator’s here or chat with us about our ‘Full blown innovation’ keynote presentation.



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