Creating a winning culture is a secret weapon that successful organisations utilize to gain a competitive advantage in the market.
Creating a conducive environment for people to grow, bring the best of themselves and excel at what they do, results in greater and sustained success.
Marketing is an ongoing exercise of spending money to get customers attention, repetitive and costly exercise. I am not advocating for organizations to abandon marketing, but sustained success cannot be driven by marketing alone.
Now consider a company that spends as many resources on improving the quality of its culture, employees and results as it does on activities like marketing. This company doesn’t run adverts on why their customer service is the best in the market, they simply live it every day because the employees understand why it is important to maintain a certain standard and they are proud of their work. This company keeps its existing clients, while the reputation of the quality of the service they provide earns them new ones. While the other company is negotiating on ad spend and positioning of their slots, the winning culture company has clients that are willing to pass on other offers just to get theirs.
Creating a winning culture is about creating an environment that makes winning easy by laying down foundations for continuous growth:
- Distinction: a blueprint that’s hard for competitors to imitate.
- Values: clear values that shape individual and collective behaviour.
- Standards: measurable excellence expectations across the organisation.
- Belonging: a deep personal ownership and a sense of togetherness.
Each of these is not achieved overnight but are critical to sustained success going forward. More and more leaders are catching on to the importance of crafting a unique culture. These leaders have come to understand that ‘the way we do things around here’ is more important than merely ‘what‘ we are doing.
“Once organizational health is properly understood and placed into the right context, it will surpass all other disciplines in business as the greatest opportunity for improvement and competitive advantage. Really” – Patrick Lencioni, The Advantage.
The greatest opportunity for improvement and competitive advantage!
A winning culture is no longer a nice to have or the preserve of the few organizations with deep pockets. It is the game changer today and into the future of work.