The Problem: I know I need to look at the future, but where should I go for my information?
Before we answer the question, let’s be clear about why we need to do this. Everyone needs to be future-focused these days – we cannot leave this to a small team in our organisations.
You may be old enough to remember the workplace of the 1980s, when factories had quality control departments and companies thought health and safety was for other people. In order to ensure we achieved better quality products and safer workplaces we had to make sure that quality and health and safety were everyone’s issue. That’s accepted as normal today. The same is now true of horizon scanning, future thinking and trend watching.
Today the workplace has changed: we live in turbulent times of disruptive change. And the future has never been as unclear than it is now. In this environment, we need everyone in our organisations to be involved in looking at the future.
So, back to the question: where should we go to look for information about the forces shaping our world? The answer very much depends on what industry you’re on, what your job function is, and what interests you. But there are some general options that provide great starting points. Here are some of the places our team at TomorrowToday go looking for information about the future.
Solution: Sources for tracking future trends
The best place to start is to follow Graeme Codrington’s Twitter feed: http://www.twitter.com/
Look specifically at his Future of Work list: http://bit.ly/
If you’re not on Twitter, then these Blogs and websites will be good starting points:
- Strategy+Business blogs: http://www.strategy-
- The World Economic Forum: https://www.weforum.
- The Economist (especially their Technology Quarterly edition)
- Popular Mechanics
- New Scientist
- Harvard Business Review: https://hbr.org/
channel/UCRSa16N_ 0dpnFXgUI1fGoSw – Futurism
channel/UC0p5jTq6Xx_ DosDFxVXnWaQ – The Economist
channel/UCiFme_e-D_34- aEAavlkHPw – FutureThink
channel/ UCoiTVuiMdqBRMSBGMEcmxCw – The Aspen Institute
channel/UCvQECJukTDE2i6aCoMnS- Vg – Big Think
channel/ UCMbmqUMqzerMSM48pGYMYsg – Gapminder
FastCompany – Fast Company
channel/ UCp5hG8rt1z2MJ9aNVxY2Xdg – New Economic Thinking
MilkenInstitute – Milken Institute
forbes – Forbes
- And, of course, https://www.youtube.com/tomorrowtodayglobal – TomorrowToday Global
You can also contact us directly at TomorrowToday for more information on our video series ‘Thinking Like a Futurist’.