It’s not technologies that disrupt, rather it is the business model that the technology enables that creates the disruptive impact.
Digital music had been around as a technology before Steve Jobs and Apple leveraged it to create a new business model that completely disrupted the music industry.
If it’s business models and not technologies that disrupt then it stands to reason that other forces can be powerful disruptors for business leaders with a keen eye for leveraging previously unseen opportunities.
Disruptions arise then not only from technology but also through the driving forces of institutional change, demographic shifts, environmental factors and social value developments. By understanding different driving forces we can develop new business models and value networks that have the ability to totally disrupt existing markets and even invent new markets.
Great opportunities await leaders who identify and understand the TIDES of Change.