Our team recently hosted some of UK clients at one of Seth Godin’s live events in London. We are big fans, and loved the evening. Today, Seth posted this short, but hard hitting and spot on analysis on his website. We agree entirely.

Organizations tend to view “responsiblity” as doing the safe, proven and traditional tasks, because to do anything else is too risky. The more successful they become, the less inclined they are to explore the edges.

In fact, organizations with reach and leverage ought to be taking more risks, doing more generous work and creating bolder art. That’s the most responsible thing they can do.

Source: Seth Godin

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