What makes some retailers successful while others fail?
The answer of course has many reasons but one key word that successful ones are associated with is “trust”
Top retailers want to be trusted and therefore place a premium on it. Trust has to be earned of course and that is where the company’s people are so important.
Customers get to know staff and want to trust them.
Employees prefer to work for company that they trust. The workforce understands exactly when a company is ripping off its customers especially when they are asked to undertake untrustworthy actions.
Trust cannot be bought or asked for it has to be earned through actions and behaviours – the people in a company are one of the key determinants of customer trust………………..successful businesses appreciate this requireme
The blog was written by John Berry