In February 2010, Graeme Codrington wrote an article around relationships, social networking and some change we’re seeing. This is the audio track of that article. Here’s a short exert from his introduction:
My business partner, Barrie Bramley, has come up with a fantastic phrase to describe one of the foundational principles of social networking: “Relationship without investment“.
I think he’s spot on with this. That’s why the Oxford Dictionary voted “unfriend” the word of the year for 2009. It’s easy now to become someone’s “friend” (I have over 3,000 such “friends” on Facebook and about 1,000 “followers” on Twitter). But there are no requirements for this friendship. Engage if you want to, don’t if you don’t. And if you don’t like the group you’re currently in, just start a new one, and find those people who share your precise, niche likes or dislikes.
If you’d like to listen to this audio track please click on the following: