In the last few hours the 10 billionth tweet was tweeted on Twitter. As one would imagine there was all kinds of hype and excitement, as Tweeps with the necesary skills attempted to predict the time it would happen, and I imagine even be ‘the one’?

My last tweet was 9999989724. Wild. Will be at 10 billion by next tweet. – @Scobleizer

… and then seconds later….

Yup, already hit 10 billion. My last tweet was 10000011727 so now we can get on with real news. – @Scobleizer

This morning when I woke up it was all over, and followed:

Twitter reaches 10 billion tweets. (2 artcles)

…. to find who the Tweep was and what they Tweeted?

I’ll save you the pain of going along there yourself. Drumroll, the 10 billionth tweet on Twitter….. was a protected user, so the identity of the person is not known, and secondly because of that, nobody knows what they tweeted.

A complete let down. I’m not sure what I was expecting, but it felt like it should have been one of those moments. In hindsight I realise my expectations were way off the mark.

Here’s what it’s taught me….. Twitter is not about quantity. It’s all about quality. The 10 billiont tweet was a let-down because the quality was terrible. It also doesn’t matter how many people follow you, or how many you follow, if the quality is bad, the entire experience is bad.

Keith Coats, a colleague of mine, often quotes a mentor of his… “Worry not the size of the stage on which you will be called to perform, worry that you have something to say!”

Nuf Sed

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