My colleague in the UK, Graeme Codrington, posted “3-d TV is here” a week or so back. It’s a short post about Sky News launching 3D TV. When Graeme writes he’s normally very definite in his opinion, and he’s not scared to put it out there. If you read his 3D TV post, you’ll notice he ends with a fairly ‘limp’ conclusion around the future of 3D TV. I haven’t spoken to him about his lack of definite view, but based on his post, I share his same feelings around 3D TV. I think it’s a limp idea.
- Perhaps it’s because I haven’t seen the ‘new 3D TV’s’ needed to enhance 3D in this medium. What I have seen (my kids movies) has always left me feeling a little disappointed, experience wise.
- Then there’s the idea of 3D glasses lying around my house. We already have enough of a problem storing, not standing on, dropping, and spilling things on multiple remote controls, all sorts of Wii controls, iPod chargers, iPods, etc, etc. The thought of more paraphernalia to enhance my viewing experience far from excites me.
- While we’re on the glasses, how many are we going to need? Or will it become acceptable to ask friends to bring their own? And how silly might I look with ‘sunglasses on’ when friends or family come around to watch TV?
The obvious next step from 3D is going to be holographic TV (Holy TV?) . That’s 3D on steroids. That isn’t going to need any extra goggles to watch, and while it may mean some new equipment in the viewing area, the massive leap in expeirence from what we have now to that, will be worth whatever pain I may have to go through.
Is 3D then, simply a transitional technology between now and then? If it is, I’m guessing those that run the TV world have done their sums and figure they’re going to sell enough boxes to make the investment worth it? I’m not sure it switches me on enough to get into the game. But then again, peer pressure and great advertising may be all they need to make me a convert.
Still I do think there are times when being able to do/create/buy things doesn’t mean you’ve got to. I think this may be one of those times. Time will tell, and in the mean time I’ll go over to Graeme’s house to watch on his 3D telly : )