TomorrowToday South Africa is getting a Billboard for 2 weeks in September. We did an exchange with INM Outdoor earlier this year. We did some work for them, and they’re doing some work for us. So a swap of sorts.
We’ve not had anything like this, and we’re looking forward to seeing what it does for business? We’re not even sure what we can expect? But we are excited, and it has been fun getting it all together.
It’s also been a great catalyst for us to get our international branding on the same page, and we’re starting this with look and feel driven largely by our websites. So by the time the billboard goes live we’ll have a new South African look and feel to our website, followed shortly afterwards by our UK office.
The billboard focusses on Talent and Leadership. In a business world with a changing worker (so called Talent) there has to be a rethink on how to lead. You can’t expect to lead a different group of people in same way. Can you? We don’t think so.
I’m sure we’ll post updates and results, if only to post our thoughts on the medium of outdoor advertising.
Watch this space…..