Face_it, Beam_it, Blog_it! This is the phrase used to launch Fuji’s latest camera, the Z10fd, which will be focussed on the 13- to 26-year-old demographic – a generation they call “Generation Z”. They have realised that this group uses cameras for social networking, blogging and interactions.
The Fujifilm Z10fd is a 7.2 megapixel digital camera with a a Fujinon 3x optical Zoom lens and 2.5” LCD screen. It offers Face Detection, infrared sharing of photos and a special Blog Mode – which quickly resizes any image into VGA or QVGA sizes. “Fujifilm recognized that today’s younger generation wants to be connected with their friends at all times and that there wasn’t a digital camera manufacturer that really addressed this.” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. Fujifilm’s acclaimed Face Detection technology seeks out faces in the darkness of a party to give perfectly focused and exposed pictures every time. An ISO 1600 option means pictures can be taken in the poor light of parties or gigs, with no need for flash, so preserving the atmosphere and producing much more flattering portraits.
It will be available in 5 different colours – Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black.
The Fujifilm Z10fd will debut in late September for $199.95.
Further catering to the Internet-savvy generation, the F10fd has a corresponding destination website – offZhook.com – where users can submit photos for competition and download displays. This site launches on 1 August.

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