More often than not the accussation of “telling tales” reminds us of our childhood when our parents would admonish us for being naughty and use this phrase in a far-from-covert ploy to get us to tell the truth. Well, JetBlue is now actually encourgaing the telling of tales … customer experience style. By establishing a Story Booth customers can, via megaphone, express there feelings about the airline. Or, you can submit a story to their story web page here. The Motley Fool reports that close on 2,000 anecdote have been gathered to date. A nice way for a company to embrace the power of narrative.

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