I spoke to a group of Estate Agents last week. At the lunch break a person came over to me, to tell me of an experience she had handled differently because of her understanding of how different age groups, generally speaking, prefer different chanels of communications.Somewhere during the last year she recieved an sms enquiring about a piece of property. She was about to pick up the phone to contact the person, when she said she remembered what I’d said about ‘young people finding sms communication easier’. So she responded through an sms. Aparently this person has gone on to purchase 3 properties through her, and the only time she connects with him on the phone or face-to-face is when the docs need to be signed.
A great story of generational difference and preference.