Johnnic Communications have launched a new ‘citizen media’ site called

The website is inviting people to become active participants in broadening the scope of news by reporting on issues that affect their lives. will be completely free-flowing and the public will decide what news they want to report on, putting the editors firmly in the back seat.

They’re suggesting that,

A new era of innovation in South African media has dawned.

Maybe it is, and maybe it isn’t? Certainly it’s clever, and they’re using the interest in blogging to create a space for people to write. I don’t know what I make of it yet. We’ve seen people write of what happens when corporates get their hands on blogging. Well this is one example. I’m going to visit here a while longer to try and work out how I feel, and what exactly they’re doing.
Be interested in your thoughts as I play….

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