What do you pay Symantec for?

What do you pay Symantec for?

The world’s foremost security expert, Bruce Schneier, writes about the Sony DRM rootkit controversy – and what the interesting questions are which we should ask. To summarise: Sony bundles a rootkit on their music cds which secretly installs itself on buyer’s computers (without telling them) to prevent them copying the cd more than 3 times (i.e. the product they’ve designed to protect copyright infringement may itself have infringed on copyright). However, a rootkit is malware (not nice software) and can correctly be classified as a virus.In response to a blogging-led outcry, Sony has shown its disdain for its customers (“Most people don’t even know what a rootkit is, so why should they care about it?”), has barely scraped together an apology and its software “fix” doesn’t remove the rootkit, only its ability to hide itself…. But, according to Schneier, that’s not the real story…The heart of it is this: given that the rootkit has been “in-the-wild” for over a year – and it’s infection numbers make it one of the most serious internet epidemics of all time – what do you think of your antivirus company which hasn’t detected it? After all, this is what you pay them for, right?When a new piece of malware is found, security companies fall over themselves to clean our computers and inoculate our networks…. McAfee and Symantec took a long time to respond and their fixes don’t actually remove the rootkit, just the cloaking.Schneier continues,”The only thing that makes this rootkit legitimate is that a multinational corporation put it on your computer, not a criminal organization. What happens when the creators of malware collude with the very companies we hire to protect us from that malware?We users lose, that’s what happens. A dangerous and damaging rootkit gets introduced into the wild, and half a million computers get infected before anyone does anything.Who are the security companies really working for?… What will they do the next time some multinational company decides that owning your computers is a good idea?These questions are the real story, and we all deserve answers.”Indeed we do…. On a side note, this whole story was broken via blogs (and probably won’t even make it into mainstream media here in South Africa).

“How to get free food at Mugg & Bean”

“How to get free food at Mugg & Bean”

Posted on behalf of Glenda & Nicky – In CT, most times when we need to have a meeting, our place of choice is Mugg & Bean. However, after my experience today, I might think twice about going to have something to eat there.My colleague, Nicky and I...
The Bottom Half of the Pyramid

The Bottom Half of the Pyramid

Michael Goldman, Lecturer in Marketing, Innovation and Strategy with the Gordon Institute of Business Science, wrote a brief piece about C K Prahalad’s concept of reaching the world’s poor in MarketingWeb. Read it here. The key is a radical rethink and...
More on presentations

More on presentations

Following up on my recent post Why your conference sucks, here is a great list of tips and hints for presenters. There are a couple of reasons I think the source is cool – I found it via Steve Rubel’s blog, illustrating how social software often digs up...
An interview with Jackie Huba

An interview with Jackie Huba

I recently got in touch with Jackie Huba of the Church of the Customer blog following a comment I made on the blog about her already infamous Apple Vlog. Jackie is an influential business speaker, trainer and writer. She recently co-wrote Creating Customer Evangelists...