There are many buzzwords that we use to describe our approach to business and how we think commercial activity should be, or shouldn’t be, run. Every now and then I like to stake a step back from my language and that of my colleagues (you included!) and listen out for the “storiesâ€? that are indicative of our position/s.
So, what do I hear?
I hear stories of Change, Enterprise, Solutions, Diversity and of Talent – to name but a few. I like to use the metaphor of “story� as a way of hearing how people make sense/meaning of their experiences. So, I don’t use the word “story� as in stories of Goldilocks and Snow White, but instead as vehicles of meaning. I don’t believe that words are innocent – they have real effects in creating and holding our world together.
So, in a few bite-sized blog entries on ?ic I’ll be “Taking a step back …� from our language of business concepts and profile the stories I hear revolving around change, enterprise, talent etc. in a Narrative framework (check out Narrative approaches and Dulwich Centre for more info on Narrative). Hopefully this series will develop into a Knowledge Community offering where we can come together as a community and share our stories of meaning.
Watch this space over the next few days (and keep an eye out on www.tomorrowknowledge.biz for more opportunities to get stuck into Narrative).
Taking a step back …
