So asks John Bradfield on BizCommunity. He is thinking specifically from a PR and corporate communication’s perspective. As he says, “With the proliferation of blogs, should we take them seriously, and how will they impact PR/corporate communications? Blogging is at an early stage of development and, like the early days of the Internet, predictions about its impact need to be taken with caution. However, although websites were initially viewed skeptically, they now form part of the formal armory of integrated corporate communications tools.”
Its a great read about the dangers and potential of blogs in company communication strategies.

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