Referral…is Time Europe’s phrase-of-choice when describing word-of-mouth networks and tagging in this article entitled Taming the Wild Web, published on the 14th August.
A great quote from the article states, “…companies are banking on the notion that, in the aggregate, these (personal content) pages represent a gold mine of credible consumer information. “Whether you are referring someone to either a great restaurant or a local hairstylist, since the lead came from a trusted source, there’s a good chance that the person will be much more qualified to react not just to the content on the page, but also to the advertising”.
The social network that supports this blog (and is supported by the blog), got a taste of this magic in action when Barrie posted about his hair problem the other day…

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