Book coverI attended a breakfast this morning where Sue Adkins an international expert on Cause Related Marketing did a presentation .
See more about her book at or ISBN 0 7506 4481 8
What struck me was how technology is changing the global consumer . We are now able to view and be made aware of bad behaviour by corporates far away from their consumer base through the internet, television, blog sites, cellphone cameras etc. The statement that who you are will be much more important that what you sell is being defined through a new set of rules that cannot be controlled by governments or the mighty corporates of the past.
This is a great read for anyone interested in making a difference in the 21st century enviroment.

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