PodcastingPodcasting, according to Wikipedia, is a method of publishing audio broadcasts via the Internet, allowing users to subscribe to a feed of new files (usually MP3s). It became popular in late 2004, largely due to automatic downloading audio onto portable players (like iPods) or personal computers. The latest edition of BusinessWeek online features an article titled Podcast: David vs. Goliath that examines this dynamic new medium and it’s emergence as a mainstream player.

It has taken barely a year for Podcasting to grow from nothing to mainstream medium (these things happen faster and faster…) and less than a year for media giants like Disney and Newscorp to squeeze out the bright young things who invented it. At this early stage, and thanks to Apple’s genius in embracing, promoting and designing software (iTunes) for the phenomenon, the iTunes Top 100 list of podcasts is the single most effective method for getting your podcast recognised and heard, but as the article states other players are hitting the scene.

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