African generationsIn the Star Workplace, 13 July 2005, “Generation Y” was featured, with nice insights for managers and the corporate world. Click here to read the full article.
The article ties in nicely with our own research (see here), although in the way it is presented in the Star, it really is applicable mainly to middle class society. This now includes a broad representation of all cultural groups in South Africa, and is therefore a helpful category for thinking about corporate applications.

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