A recent discussion has led me to question … what is the “connection economy”? We all use the phrase and I’m just wondering – are we all on the same page?
I found a article which said the following about the “connection economy” : it also encompasses the increased connectivity being embedded into products, into business and economic relationships between companies, and into the informal and social connections between people. (www.open-mag.com – The Connection Economy by Geoff Cohen.)
When I think of “connection economy” the following springs to mind:
* People
* No geographical boundaries/impediments
* Technology
* Communication
* Networks (as in people networking)
* Business/Financial/Wealth Creation.
The word “economy” doesn’t necessary have to be limited to it’s “financial” sense (see www.dictionary.com for a wide array of definitions) – but if we cast the net wider where do we draw the line? Or is there actually any need for a “line” at all?
So – what does the “connection economy” mean to you?
Value through relationships. Substitute for value that which you deem valuable. Wealth, information, success…
Always enjoy nreading these type of stories…mainly because it is not me! Seriously though, amazing just how many times companies simply don’t get the connection economy. I had a (another) run in with barclays over my credit card this week…third time I have tried to get them to post my statements to the correct address. Amazing!